论文部分内容阅读
2015年,中国经济继续呈现中低速发展态势,工程机械行业依然在低谷中徘徊,系统性风险加剧,全行业面临着巨大的现实生存危机和未来发展挑战。伴随着产业和市场的深度调整以及互联网思维和技术的影响,工程机械产业价值链正在发生变化。可以预见,在营销及后市场环节,产业价值链以及企业价值链的创新、整合和重构定将成为现阶段产业和企业转型升级的重点,并将诞生更加稳定的市场平衡和新的发展机会。在此背景下,2015中国工程机械营销&后市场大会继续汇聚各
In 2015, the economy of China continued to show a trend of low-speed development. The construction machinery industry was still hovering in the trough and the systemic risk was aggravated. The whole industry was facing a huge crisis of real existence and future development challenges. With the deep adjustment of industries and markets and the influence of Internet thinking and technology, the construction machinery industry value chain is changing. It is foreseeable that in the marketing and after market segments, the innovation, integration and reconstruction of the industrial value chain and the enterprise value chain will be the focus of the transformation and upgrading of industries and enterprises at this stage, and a more stable market equilibrium and new development opportunities will emerge . In this context, 2015 China Construction Machinery Marketing & Aftermarket Conference continue to converge