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硕士研究生是高校中一类较特殊的群体,本文通过对贵州大学在校硕士研究生(非旅游管理专业)旅游行为进行抽样调查,通过分析行为因子,总结出其旅游行为的六大特征,并将其旅游行为与大学生旅游行为和旅游管理专业研究生旅游行为进行对比。
Master’s students are a kind of special groups in colleges and universities. Through a sample survey on the travel behaviors of post-graduate students (non-tourism management major) in Guizhou University, this paper summarizes the six characteristics of tourism behavior by analyzing behavioral factors, The tourism behavior is compared with the travel behavior of college students and the tourism behavior of graduate students.