今年7月,安徽省芜湖市机械局针对部分产品销率不高、库存上升、产成品资金占用过高的情况,制定了进一步加强企业营销工作的若干意见。 (一)充分认识营销的龙头作用,切实把营销工作作为企业的第一件大事来抓。厂长要亲自过问,分管领导具体负责。要以改革创新精神,把传统的产供销管理转到供产销管理上来。 (二)结合企业实际,建立适应市场变化的营销机制和管理模式。包括:按照市场区域,设置 In July of this year, Wuhu Machinery Bureau of Anhui Province formulated some opinions on further strengthening the marketing work of enterprises in view of the situation that the sales rate of some products is not high, the inventory is rising, and the capital of finished products is too high. (A) a full understanding of the leading role of marketing, marketing efforts effectively as the first major event to grasp. Director to personally ask, in charge of the leadership in charge. We should take the spirit of reform and innovation, the traditional production and marketing management for production and marketing management up. (B) with the actual business, the establishment of market changes to adapt to the marketing mechanism and management model. Include: Set by market area