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海尔是20世纪中国出现的奇迹之一。一个亏损147万元的小厂,16年后成为一个国际知名的企业集团,年销售额达406亿元,并保持80％的平均增长速度。成为世人关注的焦点、各企业学习的榜样。海尔不仅在内部管理上有它独特的方法和模式,外在的企业形象也成了海尔的一道亮丽的风景。巨大的海尔广告牌颇惹人心动。其中那两个可爱的小孩,是最打动人的策划,成了海尔的标志。两个小孩形象是海尔集团引入“CI”战略的结果,成了海尔的品牌形象。海尔在刚开始时,整套设备都是从德国“利勃海尔”公司引进,对方的注册商标是一种图形——圆圈内写上德文“利勃海尔”的缩写。当时双方签
Haier is one of the miracles that emerged in China in the 20th century. A small factory with a loss of 1.47 million yuan has become an internationally renowned conglomerate 16 years later with annual sales of 40.6 billion yuan and maintained an average growth rate of 80%. Become the focus of the world's attention, all business learning model. Haier not only in its internal management has its own unique methods and models, the external corporate image has become a beautiful Haier landscape. Huge billboard is quite impressive. One of the two lovely children, is the most touching planning, has become a sign of Haier. The image of two children is the result of Haier Group's introduction of the “CI” strategy and has become Haier's brand image. At the beginning of Haier, the whole set of equipment was imported from German “Liebherr” company. The registered trademark of the company was a kind of graphic - the German acronym “Liebherr” was written in the circle. At that time both sides sign