论文部分内容阅读
2016年,酿酒行业呈现出复苏的景象,除啤酒之外的饮料酒行业销量增长、售价提高,而啤酒行业则在出现连续两年市场萎缩和销量下降之后,有暂时止跌企稳的迹象。啤酒消费市场的结构性调整和变化仍是行业和啤酒企业关注的焦点,行业以及业内重点企业启动啤酒品类优势文化培育成为当务之急。一年以来,啤酒分会积极顺应行业的发展趋势,坚持为会员、为行业服务,维护会员企业合法权益的宗旨,遵循促进我国啤酒业健康、稳定和可持续发展的路线,努力开展行业工作。
In 2016, the winemaking industry showed a scene of recovery. In addition to beer, the beverage and wine industry enjoyed an increase in sales and prices, while the beer industry showed signs of temporarily stabilizing after two consecutive years of shrinking market and sales volume. The structural adjustments and changes in the beer consumption market are still the focus of attention of the industry and beer companies. The industry and the key enterprises in the industry have started to develop the beer culture of dominant cultures and become a top priority. Over the past year, the Beer Branch has actively responded to the development trend of the industry, persisted in serving the members and the industry, and safeguarded the legitimate rights and interests of the member companies, followed the route of promoting the healthy, stable and sustainable development of the beer industry in China, and strived to carry out industrial work.