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文化产业的最高价值是创造品牌,品牌是文化产业快速发展的重要引擎。以吉林省为例,目前吉林省就把打造和培育文化产业知名品牌列为经济社会发展重点予以大力研究和推动,力求在文化产业的品牌发展方面取得新进展、实现新突破。对策与建议:培育文化产业知名品牌必须在创新中求发展;打造一批实力雄厚竞争力强的龙头企业;重点培育文化创意品牌;利用高科技手段催生文化产业知名品牌;培育文化产业知名品牌需要提供人才支撑;多方营造培育文化品牌的良好氛围;加强政府及职能部门对品牌建设的支持力度。
The highest value of the cultural industry is to create a brand, the brand is an important engine for the rapid development of cultural industries. Take Jilin Province as an example. At present, Jilin Province has made great efforts to study and promote the building and cultivation of well-known cultural industry brands as the focus of its economic and social development and strive to make new progress in the brand development of cultural industries and achieve new breakthroughs. Countermeasure and suggestion: foster the famous brand of culture industry must seek the development in innovation; create a group of strong and competitive leading enterprises; focus on fostering cultural and creative brands; use high-tech means to spawn cultural industry famous brands; Provide personnel support; build a good atmosphere for cultivating cultural brands; and strengthen government and functional support for brand building.