关键在于消除执行能力与目标之间的差距如今,新兴市场的重要性空前高涨。这些市场在许多跨国企业的收入和增长中占据了较大份额。尽管如此,跨国企业仍尚未充分驾驭新兴市场机遇,原因在于它们仍不谙成功之道。波士顿咨询近期对150多位跨国企业高管进行的全球化就绪度调查(BCG Globalization Readiness Survey)显示,虽然跨国企业在新兴市场设定了宏伟 The key is to eliminate the gap between executive capacity and objectives Today’s emerging markets are more important than ever. These markets account for a large share of the revenue and growth of many multinational corporations. Nonetheless, multinationals are still not adequately managing emerging market opportunities because they still do not understand the road to success. The Boston Consulting Group’s recent BCG Globalization Readiness Survey of more than 150 multinational executives shows that while multinationals have ambitious emerging markets