2010年10月,本刊就个体私营企业主的奢侈品消费情况展开了一次调查,旨在了解作为本刊读者主体的个私企业主对当前中国市场奢侈品的评价及其奢侈品消费意愿。此次调查发出问卷300份,实际收回有效问卷249份。在受调查者中,男性占比65.1%,女性占比32.9%;年龄段为31-45岁的人数过半,占比为55%;53%的受调查者月收入在8000元以上,24.9%的受调查者月收入在3000-8000之间。调查显示在受调查者心目中飞机、游艇、豪宅,成为当之 In October 2010, the magazine launched a survey on the consumption of luxury goods by individual and private entrepreneurs to understand the current status of the luxury goods market in China and the willingness of consumers to purchase the luxury goods as the main body of the magazine. The survey sent 300 questionnaires, the actual recovery of 249 valid questionnaires. Of the respondents, 65.1% were male and 32.9% were female; over half of the population aged 31-45 accounted for 55% of the respondents; 53% of the respondents had monthly income of more than 8,000 yuan and 24.9% Of the respondents monthly income between 3000-8000. Surveys show that in the minds of respondents aircraft, yachts, luxury, become the