“媒介融合”是把报纸、电视、广播等传统媒体,与互联网、手机、手持终端等新兴媒体传播通道相结合,资源共享,集中处理,衍生出不同形式的信息产品,然后通过不同的平台传播给受众。特别要强调的是:“媒介融合”不仅包括媒介形态的融合, “Media Fusion ” combines traditional media such as newspapers, television and radio with the emerging media channels such as the Internet, mobile phones and handheld terminals to share resources, process centralized information and derive different forms of information products, and then use different Platform spread to the audience. In particular, it is stressed that “media integration” includes not only the integration of media forms,