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VISA:战略专著产品切合VISA的北京奥运战略在北京奥运会之前5年启动。一方面在全球范围内宣传中国的旅游品牌;另一方面与国家旅游局及商户合作,改善中国的刷卡环境。除了提供赞助,VISA的宣传手段多样。电视广告分阶段进行,2006年“胜利中国,刷新梦想”的冬奥会广告被称为“VISA奥运在中国品牌广告的面纱之战”:第二阶段是奥运明星广告,比如刘翔为小女孩刷卡买毛绒玩具的广告。VISA的信用卡概念与旅游经济息息
VISA: Strategic monographs The product of VISA’s Beijing Olympic strategy was launched five years before the Beijing Olympics. On the one hand, it promotes China’s tourism brands globally; on the other hand, it cooperates with the National Tourism Administration and merchants to improve China’s credit card environment. In addition to providing sponsorship, VISA’s promotional methods are diverse. TV advertisements were staged in stages. In 2006, the “Wonderful China, refreshing dreams” Winter Olympics advertisement was called “The VISA Olympics veil battle in Chinese brand advertising”: The second stage was the advertisement of Olympic stars, such as Liu Xiang. Credit card for a little girl to buy stuffed toys. VISA’s credit card concept and tourism economy