随着科技水平的飞速发展,移动电子商务在众多领域得到了充分应用与发展。在我国金融行业,移动电子商务也已在银行、证券等领域开始发挥它的作用,作为金融行业之一的保险业同样需要将移动电子商务应用到自身的发展过程中,使其与保险电销、网销并驾齐驱,促进我国保险营销制度的完善与发展,推动我国保险业不断向前发展。我国移动电子商务发展情况移动电子商务是利用手 With the rapid development of science and technology, mobile e-commerce has been fully applied and developed in many fields. In China’s financial industry, mobile e-commerce has also begun to play its role in banking, securities and other fields. As one of the financial sectors, the insurance industry also needs to apply mobile e-commerce to its own development so that it can compete with insurance sales , Keep pace with online sales, promote the improvement and development of China’s insurance marketing system, and promote the continuous development of China’s insurance industry. China’s mobile e-commerce development Mobile e-commerce is the use of hand