企业总是想着把自己的产品、服务、团队、网站、模式包装成品牌,甚至未开发完成的产品已经被内部定义为行业“二线品牌”。这种急切和美好的心情可以理解,但是现实情况是当不具备任何品牌价值、忠诚用户、市场吸引的时候,永远只能被称之为非知名产品,和“品牌”二字其实不沾边。试想一下,如果任何一个OEM的产品都能被称之为品牌,那么世界上所有品牌都不具备市场价值了。企业过早地将自己的产品或网站定义 Businesses always think about packaging their products, services, teams, websites, and models into brands, and even undeveloped products have been internally defined as “second-tier brands.” This eager and good mood can be understood, but the reality is that when you do not have any brand value, loyal users, the market attracted, can never be called non-well-known products, and “brand ” is the word is not Detached Imagine, if any one of the OEM’s products can be called a brand, then all the world’s brands do not have the market value. Businesses prematurely define their own product or website