目前,我国正在建立全面的社会主义市场经济体制,改革开放日益深入,社会物质财富极大丰富,人们收入普遍升高,购买欲望空前增加,作为买卖交易中相互依赖的消费者和商家,其间产生矛盾也就在所难免。由于双方未建立合理的对话机制,经常会出现公说公有理,婆说婆有理的局面,严重影响了双方的和谐,削减了彼此的信任。其中最常见的是有关打折商品概不退换的纠纷,本文将从民法学的角度对这一问题进行论证。 At present, our country is establishing a comprehensive socialist market economic system with an increasingly deepening reform and opening up. The material wealth of society is greatly enriched. People generally earn higher incomes, and the desire to buy has an unprecedented increase. As an interdependent consumer and trader in trading transactions, Conflicts are inevitable. Since the two sides have not established a reasonable mechanism for dialogue, they often say that the public are male and female, and that women and children are reasonable, has seriously affected the harmony of both parties and reduced their mutual trust. One of the most common is that the discounted goods will not be returned to the dispute, this article from the perspective of civil law to demonstrate this issue.