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外文网站是增强中国国际传播能力和中华文化走向世界的有力载体,这其中,高校外文门户网站是主力军。当前,高校外文门户网站的建设与其应发挥的功能相比还有较大的差距,具体表现为内容建设滞后于高等教育的国际化需求、技术应用滞后于网络技术的飞速发展、文化传播滞后于文化繁荣发展的需求。高校外文门户网站要始终围绕“服务什么样的受众”“如何服务受众”这两个核心问题进行建设与维护,在做好服务中增强影响力。
Foreign language websites are a powerful carrier for enhancing China’s international communication capabilities and Chinese culture to go to the world. Among them, foreign language websites of universities and colleges are the main force. At present, there is still a big gap between the construction of foreign language portal websites and the functions they should play. The content lags behind the internationalization of higher education. The application of technology lags behind the rapid development of network technology, and cultural transmission lags behind Cultural prosperity and development needs. University foreign language portal must always “service what kind of audience ” “how to serve the audience ” these two core issues of construction and maintenance, in doing a good job in service to enhance its influence.