我们现在提出这个研究课题,有主观和客观两方面的原因。从主观方面说,多年以来,包括我们天津电台实施以提高质量、多出精品为导向的名牌带动战略这几年,对受众对节目的评价看的比较简单,往往与节目的收听率划等号。以为收听率高节目就好,收听率低节目就弱。其实,这种认识和理解 We now propose this research topic, both subjective and objective reasons. From a subjective point of view, over the years, including the brand-name strategy driven by our Tianjin Radio to improve quality and more quality, the evaluation of programs for the audiences in the past few years has been relatively simple and often equated with the program’s listening rate . Think high ratings program like, low listening rate is weak program. In fact, this understanding and understanding