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在服务营销市场上，各种有形产品定价的概念和方法均适用于服务产品定价。但是，由于受服务产品特征的影响，企业与顾客之间的关系通常比较复杂，企业定价不单单是给产品一个价格标签。然而，许多事务所在服务定价上缺乏慎重，操作过于简单。例如：——服务定价缺少科学且统一
In the service marketing market, the concepts and methods of pricing various tangible products are applicable to service product pricing. However, due to the characteristics of the service product, the relationship between the enterprise and the customer is usually rather complicated. The pricing of the enterprise is not merely a price tag for the product. However, many firms lack prudence in service pricing and the operation is too simple. For example: - Service pricing lacks scientific and uniform