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在市场竞争日趋激烈的现代环境下,营销经理是每个企业最需要的人才类型之一,而如何区分和考量营销人才,却一直是个难题。现今胜任素质模型在企业管理活动中的使用越来越普遍,发挥的作用也越来越显著,为解决如何测评营销经理的难题,对XX公司营销经理胜任素质模型进行设计,为其人才测评提供依据和解决办法。
In an increasingly competitive market environment, marketing manager is one of the most needed types of talent for each business, and how to distinguish and consider marketing talent, has always been a problem. Nowadays, competency model is becoming more and more common in business management activities and its role is more and more obvious. In order to solve the problem of how to evaluate marketing manager, XX company’s marketing manager is designed for competency model to provide talent evaluation Basis and solution.