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从制作方面考量,2012年出品的33部动画电影在创意、故事、技术等诸方面均比以往取得了长足进步。但最近几年进入内地市场的好莱坞动画电影也成逐年增多之势。国产动画电影与《马达加斯加3》和《冰河世纪4》这样的好莱坞动画大制作相比,不仅在投资规模、故事创意以及与技术相关的画面、节奏、细节等方面均不可同日而语。除了软硬件方面的不足外,国产动画在创意和故事方面的不尽如人意则更凸显人才方面的匮乏。这么多年,国产动画虽有“喜羊羊”系列影片的市场成功案例,但其在制作方面对国产动画贡献只在低幼市场——“赛尔号”“摩尔庄园”系
Considered in terms of production, the 33 animated films produced in 2012 have made great strides over the past in terms of creativity, story and technology. However, Hollywood animation films entering the mainland market in recent years have also become more and more trendy. Compared with Hollywood animation productions such as “Madagascar 3” and “Ice Age 4”, the domestically produced animation films are not only comparable in terms of investment scale, story creation and technology-related images, rhythm and details. In addition to the lack of hardware and software, domestic animation in the creative and story of the less than satisfactory people even more highlights the lack of talent. For so many years, the domestically produced animation has a successful case of “Pleasant Goat” series of films, but its contribution to the domestic animation only makes its contribution to the domestic and foreign markets - “Purcell” “Moore Manor ”