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什么样的书是精品?答案就是:猪肚般丰盈的内在,配以凤尾样秀美的外在,文质彬彬,然后君子。本文试以内在的选题策划与外在的包装宣传为主题,与大家共同探讨精品的特色,好书的形成。图书内容的好坏,是以图书选题的优劣为前提的。而图书选题的策划与运作,已成为每个出版人终其一生都在思考的问题。天下事大多知易行难,一个优秀选题的策划之细,运作之繁,远非一个平庸的编辑所能想象,它需要大量的智力与精力。如果说选题的长青代表一个宏观的方向,
What kind of book is excellent? The answer is: pig stomach-like abundance of internal, coupled with the beautiful Phoenix-like appearance, gentle, and gentleman. This article tries to focus on the topics of internal planning and external packaging publicity as the theme, to discuss the characteristics of fine, good book formation. Book content is good or bad, based on the pros and cons of book titles as a precondition. The planning and operation of book titles have become the question that every publisher has been thinking for the rest of his life. Most of the world is easy to understand and easy to do. The planning of an excellent topic is detailed and complicated. Far from a mediocre editor can imagine, it requires a lot of intelligence and energy. If the selected topic Evergreen represents a macro direction,