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中欧的广告市场以及广告行业对中国读者来说有点陌生,编者也是在阅读了相关资料后,才了解中欧广告业的发展阶段同我国有些相似,那么,他们对未来的广告市场有些什么样的判断,中欧的广告业有怎样的发展趋势,广告公司将如何应对,我们精选了来自立陶宛和拉脱维亚一些4A以及本土广告公司人士的观点,以飨读者。
The advertising market in Central Europe and the advertising industry are a bit unfamiliar to Chinese readers. After reading the relevant information, the editors learned that the stage of development of the advertising industry in China and Europe is somewhat similar to ours. So what are their judgments about the future advertising market? , How the advertising industry in Central Europe is going, how advertising companies will handle it, and we pick the point of view from some 4A and local advertising companies in Lithuania and Latvia to readers.