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中国企业二十年成功的地方在于懂得市场,懂得了为市场而竞争,但我们的问题是:第一,不懂什么是真正的客户价值,中国的客户仍然处于感性时代;第二,中国的企业缺乏做“大组织”的基因,员工的独立人格与职业化,也就是执行启蒙,或者叫商业人格启蒙。所以,这一代企业从整体上处于蜕变时期,他们的痛苦源于过去的成功经验基本上在未来用不上,而大环境并没有提供支持他们变革的理论与市场环境,中国优秀企业仍然沉浸在抓住机会的成功模式之中。
The success of Chinese enterprises in the past 20 years lies in knowing the market and knowing how to compete for the market. However, our problems are: First, we do not understand what the true customer value is. Chinese customers are still in the sentimental era. Second, China’s Enterprises lack the genes to do “big organization,” and employees’ independent personality and professionalism. That is, executive enlightenment or business personality enlightenment. Therefore, this generation of companies is in an overall phase of change. Their pain stems from the fact that past successes are basically unsustainable in the future. However, the general environment has not provided theories and market environment to support their transformation. China’s outstanding enterprises are still immersed in Take advantage of the successful mode of opportunity.