政务微博作为新时代的产物,具有新颖性、实时性与公开性。随着人们对政务微博的关注日益加强,政务微博对社会的影响力也在不断扩大,并得到了社会各界广泛认可与重视。但是就目前使用过程中还是存在一定的问题与不规范地方,如何合理的开设与使用,成为当前急需解决的难题,本文就专门针对政务微博的传播及其技巧做出分析。 As a product of the new era, the government microblog has novelty, real-time and openness. As people pay more attention to the government microblog, the influence of government microblogging on the society is also expanding and has been widely recognized and valued by all walks of life. However, there still exist certain problems and irregularities in the current use process, and how to set up and use them in a reasonable manner has become a pressing problem that needs to be solved urgently. This article analyzes the dissemination and skills of the government microblogging.