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名人书序因为名人效应致使其广告效用日益凸显,序文内容本身包含着广告,无论是评品图书、赞美作者还是指摘瑕疵,名人本身就是一则广告。图书出版时请名人作序成为图书策划、销售的重要环节,读者的慕名心理更使名人作序蔚然成风,但图书自身的内容特点才是决定其是否畅销的关键因素。
Celebrity books because of celebrity effect so that its advertising effectiveness has become increasingly prominent, the preamble content itself contains an advertisement, whether it is book reviews, compliment the author or accused of flaws, the celebrity itself is an advertisement. Book publishing celebrity preface as an important part of the planning and sales of books, the reader’s psychology more celebrity preface to the order of the times a matter of course, but the content of the book itself is the key factor in determining whether the best-selling.