一时间,广州仿似平地里冒出了千多家广告公司。一时间,广州好像大街小巷都是广告人,一时间,广告业的改革成了热门话题。报载,广东将从今年7月起推行广告代理制,是全国的试点之一。从此,媒体只剩下广告发布权,广告改由广告公司统一承揽,媒体将不能再去“拉广告”。对此,媒体当然要寻找对策,广告公司则深受鼓舞,企业却有不少疑惑。整个广告业正是在一种兵荒马乱的状态中,跌跌撞撞奔向代理制。我们的惮憧憬和希望在广告业走上代理制时代之前,不少广告业人士都曾经理想化地憧憬过代理制将为广告业带来的兴旺和发达。首先,代理制将从此结束我们过去那种由媒介包办了经营和发布广告业务的具有不少垄断性质的旧 For a time, Guangzhou appears to have produced more than a thousand advertising companies. For a time, Guangzhou seemed to be the advertisers. For a time, the reform of the advertising industry became a hot topic. According to the report, Guangdong will implement the advertising agency system from July this year, which is one of the pilots in the country. From then on, the media only has the right to publish advertisements. Advertisements will be unified by advertising companies and the media will no longer be able to “pull ads.” In this regard, the media must of course look for countermeasures. Advertising companies are greatly encouraged, but companies have many doubts. The entire advertising industry is in a state of chaos, stumbles toward the agency system. Our ambitions and hopes that before the advertising industry embarked on an agency era, many people in the advertising industry had idealizedly surpassed the prosperity and development that the agency system will bring to the advertising industry. First of all, the agency system will end the old monopolized nature of our past that was organized by the media business and advertising business.