目前,由于受原材料价格上涨、劳动力成本上升、人民币升值、外需下降、资金成本上升等因素的影响,本土代工企业已经逐渐丧失了成本优势,其一直实施的通过物美价廉为主的产品竞争战略也逐渐弱化,转型成为了一种必然的选择。在这种情况下,本土代工企业应通过战略管理与企业文化、职能管理、运营与任务管理三大方面提升其营销能力,以获取其核心能力。 At present, due to the impact of factors such as rising raw material prices, rising labor costs, the appreciation of the renminbi, declining external demand and rising cost of capital, local foundries have gradually lost their cost advantage and have been implementing product competitions mainly based on inexpensive products Strategy also gradually weakened, the transition has become an inevitable choice. Under such circumstances, local foundry enterprises should enhance their marketing capabilities through strategic management and corporate culture, functional management, operation and task management in order to acquire their core competencies.