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或许几年前,客车行业虽然有人承认宇通公路客车的坐大,却认为其难在群雄逐鹿的城市公交市场有所作为。几年后的今天,当宇通客车拿着每年数千辆的销售单展示于众人面前时,已经再没有人怀疑其在这一市场的地位。从某种意义上说,宇通的公交市场是在广州得到实质性突破的,之后其发展势头完全可以用“高速凌厉”概括。几年后的今天,当我们回到广州,走近那些曾经一向对公交车选择极为苛刻的广州用户时,他们为什么选择宇通?宇通在实际过程中的运营又如何?是我们非常想了解的问题……
Perhaps a few years ago, although some people in the bus industry admitted that Yutong Bus was sitting large, they thought it was hard to make a difference in the crowded city bus market. A few years later, when Yutong Bus holds thousands of sales tickets displayed annually in front of people, no one doubts its position in this market. In a sense, Yutong’s bus market has made a substantial breakthrough in Guangzhou, and its development momentum can be summarized in “high-speed and sharp”. A few years later, when we returned to Guangzhou and approached those Guangzhou users who had always had a very harsh choice of buses, why did they choose Yutong? How did Yutong operate in the actual process? It was something we really wanted to know ...