企业在长期的经营活动中,总结出了不少好经验、好做法。其中一些经典性的做法,被学者们上升为理论性的东西,我们称它为营销定理。这些定理往往是企业制定营销策略的依据。然而任何事情都不可以生搬硬套,如果把营销定理不假思索地接受下来,也许会适得其反。我们不妨给以下的营销定理把把脉。市场份额就是一切吗? In the long-term business activities, the company has summed up many good experiences and good practices. Some of these classical practices were raised by scholars as theoretical things. We call them marketing theorems. These theorems are often the basis for companies to develop marketing strategies. However, no matter what you do, you can’t put it in a clunky way. If you accept the marketing theorem without thinking, it may be counterproductive. We may wish to take the following marketing theorems. Is market share everything?