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一提起公共关系,人们会觉得它既熟悉又陌生,即便是业内人士,如要求他以几句话概括公关的话,恐怕他也会觉得为难。而且,如果多找几个人概括的话,你会发现答案总是五花八门,不尽相同。这大概是因为公关作为一种基本沟通职能,其涵盖的范围太广,人们对其作用的理解也大多是仁者见仁,智者见智的缘故吧。但对业内人士来说,对公关所能发挥的作用及其应恪守的基本原则还是应该有个清晰的认识。这不仅有助于日常工作,对整个公关业的发展也是不无裨益的。
When it comes to public relations, people find it both familiar and unfamiliar. Even professionals in the industry may find it difficult to ask him to summarize the PR in a few words. Moreover, if you look for more than a few people to sum up, you will find the answer is always varied, not the same. This is presumably because PR as a basic communication function covers a very wide range of people, and people's understanding of its role is mostly benevolent and benevolent. However, to the insiders, there should be a clear understanding of the role public relations can play and the basic principles that it should abide by. This will not only help the day-to-day work, but also help the development of the entire public relations industry.