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新媒体蕴藏无限商机,但如何把握绝非易事。北京网视运营3年来,在探索,在反思,也在进步。我们发现,无论是新媒体还是老媒体,至少有一点是共同的,那就是“内容为王”。那么,对于新媒体来说,到底应该如何量身定制节目库? 面临的困境打开很多网络电视的站点页面,不难发现服务项目一般以VOD点播为主。从内容上看,网络电视的主要内容是电影电视剧的在线收看,这也是顺应目前受众需要的一种选择,iResearch艾瑞市场咨询最新推出的《2005年中国IPTV市场研究报告》显示,影视剧仍然是IPTV
There are boundless new business opportunities, but how to grasp by no means easy. Beijing NetEase operations for three years, in exploration, in reflection, is also progressing. We found that, at least in the new media and the old media, at least one thing in common is that “content is king.” So, for the new media, in the end how to tailor-made program library? The dilemma Open many Web TV site pages, not difficult to find service projects generally VOD-based. From the content point of view, the main content of online TV movie and TV shows online viewing, which is compliant with the current audience needs an option, iResearch iResearch market consulting latest “2005 China IPTV Market Research Report” shows that the film and television still Is IPTV