“互联网+”背景下的创业营销应该突出其信息变化的节奏与客户要求多样性的特点。创业营销的发展是通过“由外而内”的方式进行的,借助于互联网的优势以一种有机的方式整合企业内外资源、顾客价值等来实现市场的驱动,其中价值创造、注重创新、资源整合等各类因素在互联网的营销下彼此融合,赋予了创业营销更强大的活力和生命力。 Entrepreneurial marketing in the context of “Internet + ” should highlight the diversity of its message paces and customer requirements. The development of entrepreneurial marketing is carried out through the method of “from the outside to the inside”, with the help of the advantages of the Internet, the market is driven by the integration of internal and external resources and customer value in an organic way, in which value creation and innovation focus , Resource integration and other factors in the internet marketing under the integration of each other, given the entrepreneurial marketing more powerful vitality and vitality.