目前，在房地产领域，全国空置商品住宅超过6000万平方米，占用数千亿元的资金。沉重的资金压力，已严重影响了企业的生存和发展。为此，我们有必要探索一下，如何缓解空置，启动存量资产向货币转换，形成资产到资金的良性循环。一、增强营销理念，加快增量资产的转换增量资产 At present, in the field of real estate, more than 60 million square meters of vacant commercial residential buildings nationwide occupy hundreds of billions of yuan of funds. Heavy financial pressure has seriously affected the survival and development of enterprises. To this end, we need to explore how to ease the vacancy, start the stock assets to the currency conversion, the formation of a virtuous circle of assets to funds. First, enhance the marketing concept, speed up the incremental assets of incremental assets