由于当前市场经济原则的泛滥、国家文化发展战略和文化建设法治管理的缺位,放任了大众传媒和大众文化价值取向,随心所欲,致使部分大众传媒错误地以经济利益为中心,抛弃了自己应当承担的社会责任和道义使命,误导了国民的精神生活和文化消费。因此,确立国家文化发展战略,优化大众传媒的价值取向,用先进文化培育公民人格,建设和谐社会,是当代中国文化现代化建设面临的重要任务。 Due to the prevailing market economy principles, the absence of the national cultural development strategy and the absence of the rule of law in cultural construction, the mass media and popular culture values ​​are left behind at will. As a result, some mass media mistakenly regard economic interests as the center, abandoning their own responsibility Social responsibility and moral mission misled the people’s spiritual life and cultural consumption. Therefore, establishing the strategy of national cultural development, optimizing the value orientation of mass media and fostering civic personality and building a harmonious society with advanced culture are important tasks for the modernization of Chinese culture.