市场行销中小企业如何做好品牌管理文／黄泰元对台湾的中小企业而言，自创品牌是一条艰辛而却不得不走的路。在申请注册保护时，需做品牌的中长期规划与管理，方可避免类似可口可乐的商标诉讼案。美商可口可乐公司基于业务需要，以世界闻名的（ＣＯＫＥ）品牌向台湾中央标... How does the marketing of small and medium-sized enterprises manage brand management? Wong Tai-won, Taiwan’s SMEs, their own brand is a difficult but have to go. When applying for registration and protection, mid- and long-term brand planning and management of the brand are required to avoid trademark litigation similar to Coca-Cola. The American Coca-Cola Company based on business needs, to the world famous (COKE) brand to Taiwan Central ...