当今,随着人们经济生活的改善和文化素质的提高,饮茶风尚日趋普遍,茶叶流通日益繁荣.从市场学角度审视,人们由于经济条件充裕,从温饱进入小康或更高水平,在购买行为上,往往表现得更为苛刻,更懂得挑剔,在饮茶品味上,从原来的大宗茶转向名优茶.商品经济的发展,给社会消费提供了更为有利的卖买条件,与此同时,又给茶叶生产、经营单位的 Nowadays, with the improvement of people’s economic life and the improvement of their cultural quality, tea drinking habits have become increasingly common and tea circulation has become increasingly prosperous. From the perspective of market research, people have entered the well-to-do level or higher due to abundant economic conditions, and they are buying behaviors. At the same time, they tend to be more demanding and more discerning. They change from the original tea to famous tea in terms of tea taste. The development of commodity economy provides more favorable buying and selling conditions for social consumption. At the same time, It also gave tea production and business units