许多企业常常提到“顾客是上帝”，这种说法似乎疏远了企业与顾客之间的关系，顾客仅被当作顾客，公司的工作就是提供精益求精的客户服务，“一切为上帝着想”，但却不见滚滚的利润。于是长此以往，企业就懈怠下去，顾客也就真的成了“上帝”，而被束之高阁。 而戴尔电脑将顾客“请下神坛”，正确、实际的处理了与顾客之间的关系。企业树立起与顾客“双赢”的理念，与顾客结盟，让顾客体会到真正朋友般的关怀，而不再感到是那种被架空的“上帝”。双方通过互相交流、互相学习，就能不断共同进步。 Many businesses often refer to “customer as God,” which seems to alienate the relationship between the business and the customer. The customer is only treated as a customer. The company’s job is to provide better customer service. “All for God.” However, But not seen billowing profits. Then in the long run, the enterprises slacken down and the customers really become “God”, and they are shelved. The Dell computer customers “inviting the altar,” the correct and practical deal with the relationship between customers. Enterprises establish a “win-win” concept with customers, alliance with customers, so that customers feel real friend-like care, and no longer feel that kind of overhead “God.” Through mutual exchange and mutual learning, both sides will be able to make common progress.