目前,我国各级电视媒体在经济和文化发展规律的指导下,都已经全面进入了市场化运作的轨道,而电视媒体市场化运作的关键则在于建立起真正的核心竞争力和坚实的发展后劲。如果忽视了关键性实力的建立,我们就会经常在发展中感到被束缚手脚、心有余力不足、难以施展抱负、无力与人 At present, under the guidance of the laws of economic and cultural development, all levels of China’s television media have fully entered the track of market-oriented operation. The key to the market-oriented operation of the television media lies in establishing a true core competitiveness and a solid development momentum . If we overlook the establishment of the key strengths, we will often find ourselves shackled in our development, unable to exercise our full potential, unable to exercise our aspirations,