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有人说,2000年是杂志年,仔细想想,这话还颇有道理。报摊上,《新财经》、《新电脑》、《新时代》、《文化月刊》、《母语》,新鲜的面孔一个接着一个,撒着欢地往外冒,势头直逼多年的老字辈。老面孔则不断地施行。“保颜养生”之道,涂脂抹粉,加密加厚,忙个不停。再看看广告营业额,着实让人有点发愣,四大媒体中,与上一年相比,杂志广告营业额以48.95%的增幅名列榜首,成为传媒业中杀出的一匹“黑马”。在传媒产业竞争目益激烈的今天,尤其是在互联网这个所谓的“第四媒体”狂轰滥炸的大环境下,长期以来并不景气的、早已沦为广告没落户的杂志为何能异军突起,其间的学问值得琢磨。
Some people say that 2000 is a magazine year. Think about it carefully. This is quite reasonable. On the newsstands, “New Finance”, “New Computer”, “New Age”, “Culture Monthly”, “Mother tongue”, fresh faces one by one, and they rushed out to take risks. . The old face is constantly implemented. “Baoyan health ” way, apply powder, encryption thickening, busy on the go. Looking at the advertising turnover again, it’s actually a bit of an embarrassment. Compared with the previous year, the magazine’s advertising turnover topped the list with a 48.95% increase, becoming a “black horse” in the media industry. ". In today’s fierce competition in the media industry, especially in the so-called “fourth media”, the so-called “fourth media”, the Internet has been indiscriminately bombarded. Why has the long-simmering magazine, which has long since fallen into an advertisement? It is a sudden rise, and learning during this period is worth pondering.