当前,由于社会转型而带来的价值理念的离散和冲突,已经成为阻碍出版业持续健康发展的重要原因。在市场经济和数字媒体强烈冲击下,构建科学的出版道德伦理体系显得重要而紧迫。这是唤起从业人员职业荣誉感和责任感、规范职业操守的重要手段,也是促进社会主义精神文明建设的有效路径。在当前形势下,结合社会实际,加强出版伦理道德教育、明确伦理道德建设的原则,建立科学合理的奖惩机制等,成为构建出版伦理道德体系的重要举措。 At present, the dispersion and conflict of values ​​brought about by social transformation have become an important reason that hinders the sustained and healthy development of the publishing industry. In the market economy and the strong impact of digital media, it is important and urgent to construct a scientific ethics system for publication. This is an important means of arousing practitioners’ sense of professional honor and responsibility, standardizing their professional ethics, and also an effective way to promote the construction of socialist spiritual civilization. Under the current situation, combining with the social reality, strengthening ethics and moral education in publishing, clarifying the principle of ethical construction and establishing a scientific and reasonable reward and punishment mechanism have become important measures in establishing and publishing ethics and moral systems.