世界知名品牌近来在中国市场频频失利,有的退出曾经雄霸一方的市场,有的遭遇财政年度赤字,有的坐失老大位置, 由此带来的问题是:跨国企业如何避免折戟沉沙的厄运? Recently, world-renowned brands have frequently lost ground in the Chinese market. Some have withdrawn from markets that once dominated one market. Some suffered fiscal deficits and others lost their eldest positions. The question arises: How multinationals can avoid any problems doom?