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随着全球经济逐渐从金融危机中复苏,许多公司一改守旧和关注内部成本的作风,再次希望通过创新创造客户价值。企业所采取的手段总是,以不同于竞争对手的方式重新组合宇宙的三个基本维度——时间、空间和物质,而且最好是面向不同的客户有针对性地重新组合这几个维度。联邦快递公司的着眼点是时间,是一夜之间把包裹从A地送往B地;星巴克的着眼点是空间,让人们
As the global economy gradually recovers from the financial crisis, many companies have changed their style of keeping old and paying attention to internal costs. Once again, they hope to create customer value through innovation. The approach taken by the enterprise is always to reconstitute the three fundamental dimensions of the universe-time, space and material-in a way that is different from its competitors, and it is best to purposefully re-assemble these dimensions for different clients. FedEx’s focus is on time, sending the parcels from A to B overnight; Starbucks’s focus is on space for people