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人们对GE前CEO韦尔奇提出的“数一数二”战略津津乐道,然而如何让品牌在品类中处于数一数二的位置,却很少有人能说清楚。成为第一的战略:开创新品类
People talked about the “one in two” strategy proposed by former Welch CEO GE. However, few people can make it clear how brands are ranked among the best in the category. Be the first strategy: create a new category