“形象”这个名词,在英文中起源于1950年的美国,在当时美国社会各阶层中,对于本身的信誉十分看重,尤其是工商企业界纷纷有计划地塑造良好的企业形象。因此,“形象”渐渐地流行开来。而今日,随着经济水平的提高,市场竞争的加剧,“个人形象设计”正成为各国人士所共同关注的重要人生课题和生活时尚。 The term “image”, which originated in 1950 in the United States, was very much valued by its own credibility among all walks of life in the United States at that time. In particular, the business community planted a good corporate image in a planned way. Therefore, “image ” is gradually popular. Today, with the improvement of economic level and intensified market competition, “personal image design” is becoming an important life issue and lifestyle for people of all countries.