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试图把电子商务与社交网络结合起来,长期来看是个很糟糕的想法。阿里巴巴+新浪微博=?一个是中国最大的综合电子商务平台,一个是中国最大的媒体属性的社交网站(其中,移动终端的流量占60%以上)。但“幸福”的企业却各有各的苦恼:微博最大的苦恼是盈利模式难以突破;而阿里巴巴最大的苦恼,则是用户的上网习惯正在剧变——阿里巴巴亟待把移动终端的流量导入自己的平台……由此,中国最大的一次“社交化电商”尝试拉开了序幕。但这样的经营战略成功几率如何?让我们听听“定位之父”里斯的评价。社交+电商,没什么作用!《中外管理》:社交网络以维系人际关系为核心,电商以交易和成单为核心。您
Trying to combine e-commerce with social networking is a bad idea in the long run. Alibaba + Sina Weibo =? One is China’s largest integrated e-commerce platform and one is China’s largest social network of media properties (of which mobile terminals account for more than 60% of traffic). However, “happiness ” companies have their own distress: microblogging is the biggest distress profit model is difficult to break; Alibaba’s biggest worry is that the user’s Internet habits are drastic - Alibaba urgently to the mobile terminal Traffic into their own platform ... As a result, China’s largest “social electricity supplier ” attempt kicked off. But how likely is the success of such a business strategy? Let us listen to the evaluation of “the father of positioning” and “Reese.” Social + e-commerce, no effect! “Chinese and foreign management”: social networks to maintain interpersonal relationships as the core, e-commerce transactions and into a single as the core. you