竞价排名不仅降低了搜索用户的体验,更引发了网民对搜索引擎道德的问责。有互联网业内人士指出,互联网作为一个新媒体有被利用的危险,而搜索引擎在一个缺少监管,单独追求商业利益,或是其他私利的情况,这种趋势正在被放大。事实上,互联网上有许多被情绪化利用的方式与手段,其目的却多是商业性十足。其中三种模式比较常见,一是论坛公关模式,少数人通过霸占论坛、BBS 等平台发出巨大的声音,淹没了大众的真正声音;二是网络推手,通过策划以及缺乏论证但是指 PPC not only reduces the search user experience, but also led to Internet users accountability for search engine ethics. There are Internet industry insiders pointed out that the Internet as a new media is the risk of being exploited, and search engines in a lack of regulation, the pursuit of commercial interests alone or other personal interests, this trend is being amplified. In fact, there are many ways and means of emotional exploitation on the Internet, which are mostly commercial in nature. One of the three modes is more common, one forum public relations model, a small number of people through the Forum, BBS and other platform made a huge voice, submerged the real voice of the public; Second, the network push, through planning and lack of argument, but refers to