明朝书画家徐文长,一次为绍兴城新开的一家点心店写招牌时,信手挥毫,将“点心店”中的“心”字少了点。这个缺“点”招牌挂出后,轰动了整个绍兴城。点心店一下子声名大噪,生意异常红火。原来,这是徐文长匠心独运,点“心”有术,巧妙地省略,欲擒故纵,抓住了人们看个明白、探个究竟的求索心理,从而出奇制胜。商品销售的过程,实质上也是一种心理融通和情绪交汇的过程。可谓“一枝一 The Ming Dynasty calligraphy painter Xu Wenchang once wrote a sign for a newly opened dim sum restaurant in Shaoxing City. He waved his hand and took a few words from the “heart shop” in the “diet shop”. After this missing ”point“ sign hangs out, it stirs up the whole Shaoxing city. The dim sum shop became famous and the business was extremely prosperous. It turned out that this is Xu Wenchang’s ingenuity, point ”heart “ has art, skillfully omitted, want to shun the vertical and vertical, to seize the people to see a clear understanding of the search of what the psychological, so surprisingly winning. The process of commodity sales is essentially a process of psychological integration and emotional convergence. Can be described as ”one branch