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近年来跨区域经营发展是中国传媒关注的焦点之一,一些媒体正在积极实施跨区域经营发展战略,其重要性与必要性也日益凸显。其中,媒介集团以及媒介区域市场之间相互影响,相互竞争,于是相关的博弈理论分析开始介入媒介经济学,深入分析媒介跨区域经营市场的媒介博弈效用。在此过程中,媒介从进入市场到参与竞争市场中广泛涉及博弈论。本文从博弈理论入手,分析媒介市场的博弈和我国媒体的跨区域经营。
In recent years, cross-regional business development is one of the focuses of the Chinese media. Some media are actively implementing the strategy of cross-regional business development, and their importance and necessity are increasingly prominent. Among them, the media groups and the media regional markets interact with each other and compete with each other. Therefore, the relevant game theoretical analysis has begun to intervene in the media economics to deeply analyze the media game effectiveness of media cross-regional management markets. In this process, the media involves game theory extensively from entering the market to participating in the competition market. This article starts with the game theory, analyzes the game of media market and the trans-regional management of our country’s media.