早就知道在商界有“商场如战场”一说,如众所周知的DVD与EVD的标准大战、彩电的价格大战,但我们更多看到的是交战双方为争夺市场第一把金交椅而打得不可开交。胜者固然雄霸天下,败者仍可在市场上雄踞一方。直到我亲身参与丽花丝宝和广州天姿堂的竞争,才知道商场中还有一种战争:不是争第一,而是争死活,我谓之决战。近年来,丽花丝宝避开与主宰中国洗发水市场的宝洁和联合利华直接交锋,在销售终端上凭借不断的卖场促销,市场占 It has long been known that there are “shopping malls such as the battlefield ” in the business community. As we all know, DVD and EVD standard war, color TV price war, but we see more is the warring parties to compete for the market’s first hand and Can not fight. Although the winner dominated the world, the loser can still dominate the market side. Until I personally participated in the competition between Lihua Silk Treasure and Guangzhou Tianzitang, I learned that there is another kind of war in the market: it is not a fight for first, but a struggle for survival. In recent years, Lai Hua Bofao avoid and dominate the Chinese shampoo market, P & G and Unilever directly confrontation in the sales terminal by virtue of constant sales promotion, the market share