近一个时期来，商品打折风靡全国。七折八折寻常事，五折六折也不少见。人们不禁要问，打折作为最原始的竞争手段之一，早已被理论与实践证明其“短视性”，缘何个朝商家仍乐此不疲呢？根据笔者分析，不外乎以下几个原因：1．社会购买力相对下降，不得已而为2。社会购买力的相? In the recent period, merchandise discounts have swept the country. Thirty percent discount is not unusual. People can not help asking, discount as one of the most primitive means of competition, has long been proved by the theory and practice of its “short-sightedness”, why the North Korean businessmen are still happy with it? According to the author’s analysis, nothing more than the following reasons: 1. The relative decline in the purchasing power of the community is a last resort. The phase of social purchasing power?