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香港大公文汇传媒集团由《大公报》和香港《文汇报》组成,两份报纸在我国报业史上占据举足轻重的位置。香港大公文汇传媒集团将两家媒体融合在一起,依照不同的市场定位,对现有资源进行有效整合,力求在媒体融合和多品牌战略方面取得全新发展。
Hong Kong Dagongwenhui Media Group consists of “Ta Kung Pao” and Hong Kong “Wen Wei Po”. Both newspapers occupy a pivotal position in the history of Chinese newspapers. Hong Kong Dagongwenhui Media Group brings together the two media and effectively integrates the existing resources according to different market positioning so as to make new progress in media convergence and multi-brand strategy.