Point of Purchase ad,简称POP广告,是陈列于销售场所的一种促销性广告,它以文字、色彩、图形、图像等静态或动态的视觉要素触发消费者的购买欲望,从而促成购买行为。"1939年美国POP广告协会正式成立后,POP广告在市场上的地位得以正式确立。20世纪60年代,POP广告伴随着自助销售市场波及世界各地,许多国家把POP广告看成是仅次于报纸、杂志、电视、广播的 Point of Purchase ad, referred to as POP advertising, is a type of promotional advertisement displayed on the sales floor. It triggers the purchase desire of consumers by static or dynamic visual elements such as words, colors, graphics, and images, thereby facilitating purchase behavior. “The position of POP advertising in the market was formally established after the official establishment of the US POP Advertising Association in 1939. In the 1960s, POP advertising accompanied the self-service sales market to spread around the world. Many countries regard POP advertising as second only to Newspapers, magazines, television, radio